“Media Convergence Forum” : The moment of truth : Consumers, Technology and Commerce

La convergence des canaux de diffusion des médias s’accélère. Comment ce phénomène affecte-t-il la consommation des médias des internautes ? Combien d’entre eux consultent des contenus sur un autre support que celui d’origine ? Quels contenus sont le plus consommés en convergence ? Quelle est la perception des nouvelles possibilités offertes par la convergence des médias ? Le point grâce à l’éminent The Economist qui publie une vidéo (s’inscrivant  dans la lignée de la série des « Did you know? »)  à l’occasion du forum sur la convergence media qui aura lieu à New-York les 20 et 21 octobre prochains.

“The surge of new technologies and social media innovations in today’s environment is significantly altering the future media landscape for marketers. Consumer behaviour is changing and the way marketers reach their audience must also change. Marketers are searching for new ways to not only reach their customers, but to understand them, to peer inside their minds. As the level of consumer understanding increases, so can the knowledge of how best to reach them. However the plethora of tools at a marketers disposal is not easy to navigate and real learning comes from a real understanding of the future of media convergence.

Media Convergence forum gathers a unique speaking faculty of thought leaders, marketing psychologists, technology experts, futurists, media and marketing professionals to look into the future to consider the ideas, technologies and tactics that tomorrow’s best organisations will adopt.”

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