Since Tavi is globally known as the “ROOKIE” girl: HYPERLINK "http://c.buyoly.com/tavi-gevinson-rookie-yearbook-one-lg.jpg" \t "_blank" http://c.buyoly.com/tavi-gevinson-rookie-yearbook-one-lg.jpgAs with HERMES and the “BIRKIN” bag and LOUIS VUITTON and the “Sc” [Sofia Coppola] bag Courreges could create the “ROOKIE” bag. It might be a backpack which is how PRADA got traction in the 1980’s.This just for our collective knowledge.1 HYPERLINK "http://stylewile.com/wp-content/uploads/2014/10/hermes-birkin-bag-2.jpg" \t "_blank" http://stylewile.com/wp-content/uploads/2014/10/hermes-birkin-bag-2.jpg2. HYPERLINK "http://us.louisvuitton.com/images/is/image/lv/1/PP_VP_L/louis-vuitton-sc-bag-pm-special-handbags--M48888_PM2_Front%20view.jpg" \t "_blank" http://us.louisvuitton.com/images/is/image/lv/1/PP_VP_L/louis-vuitton-sc-bag-pm-special-handbags--M48888_PM2_Front%20view.jpg HYPERLINK "http://www.lvhandsbagbuy2015.com/wp-content/uploads/2013/09/1-sofia-coppola-louis-vuitton-sc-bag-collection-5.jpg" \t "_blank" http://www.lvhandsbagbuy2015.com/wp-content/uploads/2013/09/1-sofia-coppola-louis-vuitton-sc-bag-collection-5.jpg3. HYPERLINK "http://www.accessoriesmagazine.com/wp-content/uploads/2013/10/p14-15.jpg" \t "_blank" http://www.accessoriesmagazine.com/wp-content/uploads/2013/10/p14-15.jpg

Another big marketing [cool factor] project would be to create the "GIRL SQUAD" Courreges cotton t-shirt. [SIGNED] 99% YOUTH

MSGM "POP" HYPERLINK "http://www.crash.fr/msgm-fw15-campaign/" \t "_blank" http://www.crash.fr/msgm-fw15-campaign/What our philosophical approach can be termed is POP “Social Sculpture”For our use only [Second Wave feminism meets Fith Wave feminism: HYPERLINK "https://whatcalicodidnext.files.wordpress.com/2011/11/opinion-art.jpg" \t "_blank" https://whatcalicodidnext.files.wordpress.com/2011/11/opinion-art.jpg+ HYPERLINK "http://static01.nyt.com/images/2015/02/15/fashion/15BETSY/15BETSY-blog427.jpg" \t "_blank" http://static01.nyt.com/images/2015/02/15/fashion/15BETSY/15BETSY-blog427.jpgEQUALSModel: Tavi GevinsonPhotographer: Petra CollinsT-shirt design” BIANCA CHANDON owned by Alex Olson HYPERLINK "http://shopghost.com/sg/wp-content/uploads/2013/11/TAVI_SOLO-767x1024.jpg" \t "_blank" http://shopghost.com/sg/wp-content/uploads/2013/11/TAVI_SOLO-767x1024.jpgSHOP GHOST is owned by stylist Stevie DanceJust add: Sebastian Meyer & Arnaud VaillantThe result is: Informed and involved POP/GRL PWRDesign a ROOKIE/Courreges bag and this will be a huge hit.

They are of course relating to the POP of the 1960’s which even

the Italian brand MSGM is referencing BUT they do not have the vital piece of the

campaign puzzle is the rising tide of POP/GRL PWR

………………………………………………………………….

Now the third and down & dirty LAWLESS SOLUTION for Courreges:

Model: Tavi Gevinson photographed by Petra Collins:

HYPERLINK "http://www.petracollins.com/?portfolio=605" \t "_blank" http://www.petracollins.com/?portfolio=605

This solution solves 100% of the need for the Courreges brand to establish that

it is informed and involved with the absolutely EDGE of the new cultural movement:

FIFTH WAVE FEMINISM

Using Tavi and Petra [who were roommates in Brooklyn] and who both represent

the the leadership of the new GRRRL POWER or "GRL PWR” which is what I would

name this campaign. Tavi is part of both Petra Collin’s “BABE” collective:

HYPERLINK "http://www.amazon.com/Babe-Petra-Collins/dp/3791381032" \t "_blank" http://www.amazon.com/Babe-Petra-Collins/dp/3791381032

AND Taylor’s Swift’s GIRL POSSE:

HYPERLINK "http://flavorwire.com/476139/in-defense-of-taylor-swifts-female-friendship-renaissance" \t "_blank" http://flavorwire.com/476139/in-defense-of-taylor-swifts-female-friendship-renaissance

No other brand in Europe with combine these various elements into a social message.

NOTE: This might be the most effective strategy. Getting Petra & Tavi to work on this

has a natural energy to it. No one in the industry would expect this from Courreges.

Still need a ZINE to be created from any of these strategies.

Still need to create the Courreges nylon coach jacket with any of these solutions:

HYPERLINK "https://cdnc.lystit.com/photos/2013/10/29/urban-outfitters-black-stussy-croc-coaches-jacket-product-3-14548845-208516752_large_flex.jpeg" \t "_blank" https://cdnc.lystit.com/photos/2013/10/29/urban-outfitters-black-stussy-croc-coaches-jacket-product-3-14548845-208516752_large_flex.jpeg

The jacket will work like the initial KENZO sweatshirt. Everyone wore one:

HYPERLINK "https://thehunt.insnw.net/app/public/system/zine_images/147714/original/989c12575d7100da1e9277d3019b1476.jpg" \t "_blank" https://thehunt.insnw.net/app/public/system/zine_images/147714/original/989c12575d7100da1e9277d3019b1476.jpg

I loke GRL PWR and FIFTH WAVE as statements that can be used to describe the message.

THE BRAND NEEDS SPACE [sexy] and a strong dose of new generation POP/girl-power society.

The beginning of the Courreges thought process:

Courreges [the sisters could be amazing]

HYPERLINK "https://s-media-cache-ak0.pinimg.com/736x/49/cb/a6/49cba6573a07b5146b66335f12094461.jpg" \t "_blank" https://s-media-cache-ak0.pinimg.com/736x/49/cb/a6/49cba6573a07b5146b66335f12094461.jpg

OR WE JUST GO FOR IT WITH:

HYPERLINK "http://www.s-o-k-o.com" \t "_blank" http://www.s-o-k-o.com

Still think these is the possible location #1:

HYPERLINK "http://materialiste.com/hotel-3-rooms-par-azzedine-alaia-paris/" \t "_blank" http://materialiste.com/hotel-3-rooms-par-azzedine-alaia-paris/

I FIND THIS FASCINATING

HYPERLINK "http://www.panoramio.com/photo/53941570" \t "_blank" http://www.panoramio.com/photo/53941570

POSSIBLE LOCATION:

the shoot happens against these Herzog & DeMeuron renderings

HYPERLINK "http://aasarchitecture.com/wp-content/uploads/Paris-City-Hall-says-no-to-Triangle-Tours-by-Herzog-De-Meuron-00.jpg" \t "_blank" http://aasarchitecture.com/wp-content/uploads/Paris-City-Hall-says-no-to-Triangle-Tours-by-Herzog-De-Meuron-00.jpg

possible photographer #1

HYPERLINK "http://harleyweir.tumblr.com" \t "_blank" http://harleyweir.tumblr.com

possible photographer # 2

HYPERLINK "http://www.amisioux.com" \t "_blank" http://www.amisioux.com

possible stylist

HYPERLINK "http://www.steviedance.com" \t "_blank" http://www.steviedance.com

possible makeup artist

HYPERLINK "http://www.robinblackmakeup.com" \t "_blank" http://www.robinblackmakeup.com

possible hair stylist

HYPERLINK "http://david-mallett.com/About/About_EN.html" \t "_blank" http://david-mallett.com/About/About_EN.html

Courreges location: Creteil Les Choux [beautiful image]

HYPERLINK "https://autrecarnetdejimidi.files.wordpress.com/2014/11/les-choux-crc3a9teil-france-gc3a9rard-granval-photo-06.jpg" \t "_blank" https://autrecarnetdejimidi.files.wordpress.com/2014/11/les-choux-crc3a9teil-france-gc3a9rard-granval-photo-06.jpg HYPERLINK "https://autrecarnetdejimidi.wordpress.com/2015/04/16/les-choux-creteil-gerard-grandval/" \t "_blank" https://autrecarnetdejimidi.wordpress.com/2015/04/16/les-choux-creteil-gerard-grandval/

http://astudejaoublie.blogspot.fr/2011/12/creteil-les-choux-dalhia-epis-de-mais.html

This is the most conservative creative direction BUT Tavi Gevinson "speaks" to millions of girls and she has NOT represented any European "high" concept fashion maison.

Model: Tavi Gevinson HYPERLINK "http://www.vanityfair.com/unchanged/2014/09/tavi-gevinson-this-is-our-youth-annie-leibovitz-photo" \t "_blank" http://www.vanityfair.com/unchanged/2014/09/tavi-gevinson-this-is-our-youth-annie-leibovitz-photo HYPERLINK "http://cbsnews1.cbsistatic.com/hub/i/2014/08/29/b3d9d9e3-a781-4cd2-9916-8f47fbad36c6/tavi-gevinson-179872965.jpg" \t "_blank" http://cbsnews1.cbsistatic.com/hub/i/2014/08/29/b3d9d9e3-a781-4cd2-9916-8f47fbad36c6/tavi-gevinson-179872965.jpgTAVI ON BROADWAY HYPERLINK "http://cdn03.cdn.justjaredjr.com/wp-content/uploads/pictures/2014/08/tavi-youth/tavi-gevinson-this-youth-photo-call-04.jpg" \t "_blank" http://cdn03.cdn.justjaredjr.com/wp-content/uploads/pictures/2014/08/tavi-youth/tavi-gevinson-this-youth-photo-call-04.jpgPhotographer:  Ami Sioux HYPERLINK "http://www.amisioux.com/published/zine-n1/" \t "_blank" http://www.amisioux.com/published/zine-n1/Commission Zine No. 2The cover is the main ad art direction: HYPERLINK "http://www.amisioux.com/published/zine-n2/Epson_09292014164050_v2.jpg" \t "_blank" http://www.amisioux.com/published/zine-n2/Epson_09292014164050_v2.jpgThe bus shelter posters during Paris Fashion Week would be amazing.Tavi Gevinson is in the center of the new feminism posse including:Taylor Swift HYPERLINK "http://cdn02.cdn.justjared.com/wp-content/uploads/2014/12/swift-tavi/taylor-swift-grabs-lunch-with-gal-pal-tavi-gevinson-09.jpg" \t "_blank" http://cdn02.cdn.justjared.com/wp-content/uploads/2014/12/swift-tavi/taylor-swift-grabs-lunch-with-gal-pal-tavi-gevinson-09.jpgLorde HYPERLINK "http://cdn.idesigntimes.com/data/images/full/2014/01/03/25028.jpg" \t "_blank" http://cdn.idesigntimes.com/data/images/full/2014/01/03/25028.jpgSTRATEGYTavi Gevinson representing Courreges in an advertising and cultural expression campaign will most likelyget everyone in her circle of new “feminist” friends including Taylor Swift and Lorde and Lena Dunhamto tweet about their GRRRL POWER bestie Tavi representing Courreges. I think Taylor Swift would thenwant to wear Courreges.She could curate a day or two of cultural events including a few hours on WAR DANCE radio.

NEW SLIDE

I have a second version of this strategy where the photographer is skater ALEX OLSON:

HYPERLINK "https://www.youtube.com/watch?v=GWydT-BNbQo" \t "_blank" https://www.youtube.com/watch?v=GWydT-BNbQo

who is socially involved with stylist STEVIE DANCE:

HYPERLINK "http://www.steviedance.com" \t "_blank" http://www.steviedance.com

TAVI GEVINSON would still be the star of the campaign.

What could happen is that the campaign also has a DPS [double-page spread] version:

One page Tavis photographed by ALEX OLSON and the second page a self-portrait of

ALEX OLSON by Alex Olson [playing the part of the boyfriend]. Alex would be wearing

a nylon skater coach jacket with the Courreges logo on the black like:

HYPERLINK "https://photon-101medialablimit.netdna-ssl.com/s3.store.hypebeast.com/media/image/2012/12/jacket1_3.jpg?fit=1400%2C1820" \t "_blank" https://photon-101medialablimit.netdna-ssl.com/s3.store.hypebeast.com/media/image/2012/12/jacket1_3.jpg?fit=1400%2C1820

The jacket would be made by Alex Olson’s company BIANCA CHANDON

HYPERLINK "http://www.thedailystreet.co.uk/2014/09/interview-alex-olson-talks-joining-nike-sb-starting-bianca-chandon-inspired-palace/" \t "_blank" http://www.thedailystreet.co.uk/2014/09/interview-alex-olson-talks-joining-nike-sb-starting-bianca-chandon-inspired-palace/

HYPERLINK "http://www.julieragolia.com/wp-content/uploads/2015/04/Self-Portrait-Alex-Olson-1.png" \t "_blank" http://www.julieragolia.com/wp-content/uploads/2015/04/Self-Portrait-Alex-Olson-1.png

HYPERLINK "https://twitter.com/biancachandon" \t "_blank" https://twitter.com/biancachandon

We would also make a ZINE from Alex Olson’s photographs.

Alex skating through Les Chaux wearing a Courreges nylon coach jacket

would be huge online. Even if he skated at a know Paris skate spot it

would work.

TAVI GEVINSON

ALEX OLSON

STEVIE DANCE

This could not be any hipper.

Having a bit of speculative fun:This might be the “new” courreges boy [a bit of Brit bad boy “royalty”]: HYPERLINK "http://www.mrporter.com/journal/journal_issue22/3" \t "_blank" http://www.mrporter.com/journal/journal_issue22/3 HYPERLINK "http://www.dailymail.co.uk/femail/article-2916468/Freddie-Fox-suggests-bisexual-linked-Cressida-Bonas.html" \t "_blank" http://www.dailymail.co.uk/femail/article-2916468/Freddie-Fox-suggests-bisexual-linked-Cressida-Bonas.html

A Courreges spotting: HYPERLINK "http://www.style.com/slideshows/slideshows/street/tommy-ton/spring-2016-menswear/slides/27" \t "_blank" http://www.style.com/slideshows/slideshows/street/tommy-ton/spring-2016-menswear/slides/27

NEW SLIDE

The beginning of the Courreges thought process:

Courreges [the sisters could be amazing]

HYPERLINK "https://s-media-cache-ak0.pinimg.com/736x/49/cb/a6/49cba6573a07b5146b66335f12094461.jpg" \t "_blank" https://s-media-cache-ak0.pinimg.com/736x/49/cb/a6/49cba6573a07b5146b66335f12094461.jpg

OR WE JUST GO FOR IT WITH:

HYPERLINK "http://www.s-o-k-o.com" \t "_blank" http://www.s-o-k-o.com

Still think these is the possible location #1:

HYPERLINK "http://materialiste.com/hotel-3-rooms-par-azzedine-alaia-paris/" \t "_blank" http://materialiste.com/hotel-3-rooms-par-azzedine-alaia-paris/

I FIND THIS FASCINATING

HYPERLINK "http://www.panoramio.com/photo/53941570" \t "_blank" http://www.panoramio.com/photo/53941570

POSSIBLE LOCATION:

the shoot happens against these Herzog & DeMeuron renderings

HYPERLINK "http://aasarchitecture.com/wp-content/uploads/Paris-City-Hall-says-no-to-Triangle-Tours-by-Herzog-De-Meuron-00.jpg" \t "_blank" http://aasarchitecture.com/wp-content/uploads/Paris-City-Hall-says-no-to-Triangle-Tours-by-Herzog-De-Meuron-00.jpg

possible photographer #1

HYPERLINK "http://harleyweir.tumblr.com" \t "_blank" http://harleyweir.tumblr.com

possible photographer # 2

HYPERLINK "http://www.amisioux.com" \t "_blank" http://www.amisioux.com

possible stylist

HYPERLINK "http://www.steviedance.com" \t "_blank" http://www.steviedance.com

possible makeup artist

HYPERLINK "http://www.robinblackmakeup.com" \t "_blank" http://www.robinblackmakeup.com

possible hair stylist

HYPERLINK "http://david-mallett.com/About/About_EN.html" \t "_blank" http://david-mallett.com/About/About_EN.html

The same competitive set as Courreges: HYPERLINK "http://www.pacorabanne.com/house/julien-dossena" \t "_blank" http://www.pacorabanne.com/house/julien-dossena

PAST PRESENT FUTUR :

HYPERLINK "http://trendland.com/courreges-reinvent-the-car-thanks-to-coqueline/" \t "_blank" http://trendland.com/courreges-reinvent-the-car-thanks-to-coqueline/

HYPERLINK "https://www.youtube.com/watch?v=EDzQj2q-PWU" \t "_blank" https://www.youtube.com/watch?v=EDzQj2q-PWUalso [here] HYPERLINK "http://classiq.me/style-in-film-la-piscine" \t "_blank" http://classiq.me/style-in-film-la-piscine